behappyretired

BHR — Creativity Standard

This is the full visual standard for Be Happy Retired — the colours, the type, and every building block a page is made from. Warm, happy, senior-friendly. A friend’s home, never a clinic.

1. Colour palette

Coral
#F4796B
Primary accent
Amber
#FFB020
Buttons / highlights
Teal
#2EC4B6
Cool accent
Deep coral
#D64541
Links / emphasis
Cream
#F7E8CD
Cards / quotes
Parchment
#FAF4EA
Page background
Warm charcoal
#3D3530
Body text

2. Typography — one font, Georgia

Heading One — Georgia Bold
Heading Two — Georgia Bold

Body text is Georgia at a generous size with line-height 1.8 — large, airy, and easy on older eyes. One font everywhere: no creative font display, no mismatches. Warm charcoal on parchment, never harsh black on white.

Italic, for emphasis and quotes.

This is a link — deep coral.

3. Background & corners

The whole site sits on warm parchment (#FAF4EA) — never clinical white. Every corner — images, cards, quotes, buttons — uses one consistent 12px radius. Consistency, always.

4. The building blocks

Pull-quote

“Joyful living in retirement, I’m learning, rarely looks the way I expected.”

Image (rounded, soft shadow, captioned)

Sample scene image
General scene image. Real photos always come first; close-ups of Farook only on the About page.

Call-to-action (the lead magnet)

A short guide to finding joy in retirement’s small moments. It’s free.

Get the Free Guide — The 5 Keys to Retirement Happiness →

Category cards (browse by theme)

Search

Follow elsewhere

5. The “monastery → happy” checklist

  1. A warm hero image with a face or a real place?
  2. Colour on the page — an accent, a quote block, a button?
  3. Large, airy text (18px+, line-height 1.8)?
  4. The wall of text broken by an image or pull-quote every few paragraphs?
  5. Does it feel like a friend wrote it — warm, alive, personal?

All five “yes” → it’s on-brand and ships. Any “no” → fix it first.